Media Advisory - "HIV Stops with Me" Campaign Launch

Friday, June 22, 2007
2:30 - 4:30 p.m.
Hilton Millenium Hotel
55 Church St., 4th floor
New York, New York

To live with HIV is … to live. To protect your partners and to declare that the spread of HIV stops. Now.

The New York State Department of Health, the New York City Department of Health and Mental Hygiene and the AIDS Institute are holding a joint press conference to mark the launch of the second phase of HIV STOPS WITH ME, a public awareness campaign. Eleven New Yorkers – eight from New York City and three from Buffalo – will share their experiences as people living with the virus. They are part of a national social marketing campaign to promote responsibility and self-esteem in messages carried by real people living with the virus. The campaign also seeks to reduce the stigma often attached to being HIV-positive.

HIV STOPS WITH ME is a social marketing campaign targeted to people living with HIV/AIDS. Part of a national campaign originally created by Better World Advertising of New York and San Francisco, HIV STOPS WITH ME promotes responsibility and self-esteem.

The volunteer spokesmodels were selected from communities most impacted by the HIV/AIDS epidemic. They include women in recovery from substance abuse, gay men, a transgender female, and a long-term survivor. Each of them has made a personal commitment to educating others and preventing further infection by sharing their experiences.

State Health Commissioner Richard F. Daines, M.D., will also speak at the event. Each spokesmodel will speak about his or her experiences living with HIV/AIDS and what they hope their participation in the campaign will accomplish. There will be opportunities to interview the spokesmodels after the presentation.