State Health Commissioner Daines Joins Oprah Show Doctor to Launch "Don't be Silent About Smoking" Ad Campaign
Ads urge health care providers to do more to help patients quit smoking
NEW YORK, N.Y. (Jan 31, 2008) - State Health Commissioner Richard Daines, M.D., will join Mehmet Oz, M.D., a regular guest on the The Oprah Winfrey Show, to unveil the state's bold new smoking cessation ad campaign at New York-Presbyterian Hospital/Columbia University Medical Center in New York City on Friday, February 1, at 9:00 am. Commissioner Daines and Dr. Oz will officially launch the "Don't Be Silent About Smoking," statewide campaign to urge health care providers to make quitting a priority for their patients who smoke. The cutting edge campaign features images of doctors with their mouths stitched or taped shut to dramatize how doctors can help their patients quit by discussing smoking.
WHERE:New York-Presbyterian Hospital/Columbia – Morgan Stanley Children's Hospital
3959 Broadway (at 165th Street)
Wintergarden Room/Main Floor
Friday February 1, 2008, begins at 9 a.m. sharp.
Press availability with:
- New York State Health Commissioner Richard F. Daines M.D.
- Mehmet Oz, M.D., Author, Medical Commentator, The Oprah Show and Director, Cardiovascular Institute, New York-Presbyterian/Columbia;
- Margaret Kemeny, M.D., Director Queens Cancer Center, Queens Hospital;
- Byron Thomashow, M.D., Medical Director, Center for Chest Disease at New York-Presbyterian/Columbia and
- Mr. Kevin Carroll, a former smoker.