8. The Media Serve as Valuable Communication Vehicles to Increase Public Awareness of Fire Safety and Prevention Measures
Those who speak with the news media about residential fires in their community play a pivotal role in communicating timely fire safety and prevention information to the public.
Media interviews following a home fire offer a perfect opportunity not only to provide the facts about the fire but also to share messages that could save the life of a reader.
The messages provided during this type of interview should be closely linked and tailored to the current fire story and include the following components:
Safety and prevention tips and facts related to the specific cause of the fire.
Information on the benefit of smoke alarms, including whether or not the home had working smoke alarms.
Compelling national or local statistics that both portray the gravity of residential fires and influence the reader to take preventive actions.
Clear, concrete steps the reader can take to reduce the risk of home fire-related deaths and injuries and resources for additional information.
Sources of additional information and resources for the reporter to use when completing the story.
The U. S. Fire Administration offers fire prevention campaign materials related to the installation and maintenance of smoke alarms; fire safety for babies and toddlers; fire safety for people over age 50; and smoking and home fires as well as fire safety public service announcements covering a variety of fire safety topics.
The New York State Department of Health has developed a series of media-ready news releases and corresponding public service announcements on general fire safety, summertime fire safety, fire-free holiday season, and home heating safety.