Policy Memo 163
DOH-CACFP: Number 163 (12/11)
TO: All EWPHCCS Grantees
FROM: Lynne Oudekerk, State Director, Child and Adult Care Food Program
SUBJECT: Eat Well Play Hard in Child Care Settings (EWPHCCS) Use of Nutrition Education Reinforcement Materials (Incentives)
I. Purpose and Scope
The SNAP-Ed Plan Guidance allows for nutrition education reinforcement materials to be purchased and distributed during the implementation of SNAP-Ed activities. The purpose of this memo is to provide EWPHCCS grantee organizations with information and guidelines included in the SNAP-Ed Plan Guidance (http://www.nal.usda.gov/fsn/Guidance/FY2012SNAP-EdGuidance.pdf) regarding nutrition education reinforcement materials.
II. Background Information
Nutrition education reinforcement materials refers to items that are given to SNAP eligibles or persons closely associated with the SNAP (such as staff) containing or conveying nutrition messages and promoting good nutrition practices and increased physical activity. "Such items shall have a direct relationship to program objectives and the expected behavior change." (FY2012 SNAP-Ed Plan Guidance, p. 62).
Eat Well Play Hard in Child Care Settings refers to nutrition education reinforcement materials as incentives. Incentives are used to motivate parents to attend sessions, return parent pre-implementation and post-implementation surveys and to provide staff with materials to continue nutrition education with children and their parents.
- Incentives are provided to parents in centers participating in EWPHCCS to motivate them to attend parent education sessions. The incentives should be related to the parent session activities. Examples of allowable incentives include measuring cups and spoons, insulated lunch bags, re-usable grocery bags, small cutting boards, vegetable peelers, and apple corers.
- Incentives are provided to parents for the completion and return of pre-implementation and post-implementation parent surveys.
- Incentives should not be used solely as staff morale boosters. However, incentives may be provided to child care center staff to perpetuate good nutrition practices and increased physical activity in their classrooms. Staff incentives may be distributed at staff training or may be given to the classroom teachers at the time of the child classes. Examples of allowable incentives for staff to use with the children include child-sized tongs, a child-sized pitcher, sidewalk chalk, and classroom books.
- Incentives are allowable costs only if they are reasonable and necessary, contain or reinforce nutrition messages, and are of nominal value ($4.00 or less per item.)
- In accordance with the SNAP-Ed Plan Guidance, incentives should:
- be targeted to SNAP eligibles
- have a clear relevance and useful connection to particular SNAP nutrition education messages
- either contain an educational message or have a use that directly reinforces a relevant nutrition education message
- have value as nutrition education aids
- be reasonable and necessary in terms of cost and relevance
- be of nominal value ($4.00 or less per item)
III. Summary of Changes
Incentives are provided to motivate parents to attend EWPHCCS sessions and to promote the educational messages of the EWPHCCS sessions. They are also provided to parents for the completion and return of parent surveys. Reinforcement materials may be provided to child care center staff to perpetuate good nutrition practices and increased physical activity in their classrooms. Incentives must be of nominal value ($4.00 or less per item) and must comply with the guidelines set forth above.