New York State WIC - Together Growing Stronger Families

USDA Nutrition Messages

The U.S. Department of Agriculture has replaced the Food Pyramid with a plate, MyPlate, that shows the types and quantities of food we should be eating to have a healthy diet. In its most simple terms, MyPlate gives the following advice:

Balancing Calories.

  • Enjoy your food, but eat less.
  • Avoid oversized portions.

Foods to Increase

  • Make half your plate fruits and vegetables.
  • Make at least half your grains whole grains.
  • Switch to fat-free or low-fat (1%) milk.

Foods to Reduce

  • Compare sodium on food labels, in foods like soup, bread and frozen meals and choose foods with the lower numbers.
  • Drink water instead of sugary drinks
ChooseMyPlate.gov logo
Fruits Grains
Protein Vegetables

Breastfeeding Campaign

Information for Vendors

Federal law requires WIC vendors to purchase infant formula only from legitimate suppliers. The attached document lists approved infant formula suppliers in NY. Businesses on the list are:

  • Registered with the NYS Department of Agriculture and Markets (if required to have a food license), or
  • Registered with the NYS Department of Taxation and Finance, or
  • Approved by another state's WIC program (if located in another state).


New York State WIC Program Infant Formula Supplier List, January 2015

Note: There may be additional businesses qualified to supply infant formula to WIC food stores and pharmacies. Please contact the NYSWIC program if you have questions about a supplier that is not on this list.

For vendors interested in participating in the WIC Program, contact the Vendor Management Agency that serves your region.