Call to Action

The goals and strategies outlined in this report set forth an ambitious agenda that must be undertaken in order to achieve the vision of a healthy New York. No single individual, organization, agency, community, political jurisdiction, or elected official can bring about such far-reaching changes alone. Collaboration, teamwork and resource-sharing will be required at every level: among state and local agencies, provider and consumer groups, business leaders, education and medical communities, advertising and marketing groups, the media, and government.

The real work in any planning process is in the implementation. This Obesity Prevention Plan is New York's vision of what needs to be done to achieve success. This Plan is not intended to define the multiple steps and actions needed to realize implementation but rather provide New Yorkers with a road map to guide the work. The Steering Committee will be responsible for providing advice and organizing statewide, regional, and local implementation plans including mobilizing partners, identifying priorities and monitoring and measuring successes. Obesity Prevention Plan Implementation Teams will be created around the ten broad goal areas.

All organizations and all individuals are invited to participate in one or more of these Teams. Indeed, more participation is desirable and will be promoted. It is only by working together that the vision that all New Yorkers will achieve and maintain a healthy weightwill become a reality for our state's citizens.

The Broome County Healthy Heart Program

The Broome County Healthy Heart Program implemented an 8-week community-based campaign to increase walking among 40-65 year olds called "BC Walks." The campaign included paid media (TV, radio and print), as well as unpaid media coverage, a speakers' bureau, and numerous community events. A pre and post survey of a random sample of the target audience found that 47% of Broome Country respondents had increased their total weekly walking time compared to 35% in the comparison community, and 41% of Broome County respondents increased their weekly walking by at least 30 minutes compared with 30% in the comparison community.