Tobacco Control Program
New York State envisions a tobacco-free society for all New Yorkers. To achieve this vision, the Department of Health Bureau of Tobacco Control administers the comprehensive Tobacco Control Program. The Tobacco Control Program uses evidence-based interventions that work to reduce illness, disability and death caused by tobacco use and secondhand smoke exposure.
Community partnerships work to change the community environment to support the tobacco-free norm. Partnerships:
- Engage local stakeholders
- Educate community leaders and the public, and
- Mobilize the community to strengthen tobacco-related policies to:
- Restrict the use and availability of tobacco products
- Restrict tobacco product promotion, and
- Eliminate exposure to secondhand smoke
Youth Action Programs – Reality Check
Reality Check trains youth to become activists in the movement to change community norms regarding tobacco use. These programs engage middle- and high school-aged youth in activities aimed at deglamorizing and denormalizing tobacco use in their communities.
New York State works to change the environment in which New Yorkers live, work and play, with the goal of driving tobacco users to quit. While most users quit on their own, for those who want or need help, effective services and treatments are available.
The New York State Smokers' Quitline
Provides free, confidential services that include information, tools, quit coaching and support in English and Spanish. Provides FREE starter kits of nicotine replacement therapy (NRT) patches to eligible New Yorkers. The Quitline also works with employers and health plans to ensure New York tobacco users have access to effective cessation treatments. To learn more:
- Call 1-866-NY-QUITS (1-866-697-8487) toll free, or
- Visit www.nysmokefree.com
Cessation centers work with health care organizations and providers to implement systems to screen patients for tobacco use and provide tobacco dependence education, counseling and treatment.
Media and health communications campaigns use traditional media (television, radio, print and outdoor advertising) and digital media on the Internet (for example, online social networking services and video-sharing websites) to educate New Yorkers about the health risks of tobacco use and secondhand smoke exposure, motivate tobacco users to quit and promote use of the New York State Smokers' Quitline.
Counter-marketing efforts seek to expose the manipulative and deceptive marketing practices of the tobacco industry, deglamorize tobacco use, and build and sustain a tobacco-free norm.
The Tobacco Control Program is supported by an internal surveillance and evaluation team and a contracted independent evaluator. Ongoing surveillance and evaluation activities monitor program progress and impact and ensure that the State is investing resources wisely, making progress toward specified goals and undertaking program improvements as necessary.