Public Health Toolkit: Best Practices

Curbside Market

Curbside Market is an innovative Foodlink program that creates opportunities for people in the Greater Rochester community to purchase fresh produce right in their neighborhood. Curbside Market has been providing healthy foods in places where there is traditionally less access to fresh foods for more than 5 years, at more than 80 stops in 6 counties.

The Curbside Market is a mobile farmers market that links low-income communities in the Rochester area with fresh, affordable, and local produce. Curbside Market vehicles visit dozens of sites each week, including affordable housing facilities, senior centers, health clinics, and community centers. Annually, the truck has more than 40,000 customer visits.

The market accepts cash, debit, SNAP and various WIC checks. Customers who use their SNAP benefits can get twice the value through the Double Up Food Bucks program. Curbside Market has become a valued and well-known resource for access to healthy food, which is critical because it provides access to a high risk/needs population.

Share Your Best Practices

Across New York State, health professionals are making great strides in improving public health through a wide range of initiatives such as reducing sodium consumption in schools, prompting municipal officials to move toward "walkable" communities and even convincing store owners to remove tobacco advertising. The New York State Department of Health would like to share and highlight your successes, best practices and lessons learned. Public health efforts come in all sizes and shapes – a one-time only poster or promotional giveaway or a multifaceted campaign. Some are more effective than others, but all of them teach us something about reaching audiences and changing behavior. Help others benefit from your experiences, large or small by sharing them with us to highlight on this page.

Examples of best practices

  • Campaign that motivated the community and community leaders to take action
  • Outreach to a hard to reach audience
  • Innovative use of social media or other emerging technology
  • Low or no-budget effort that succeeded beyond expectations
  • A slogan, logo or other branding that effectively communicated with and motivated an audience

If you have a story to tell that others could benefit learning about, please share your knowledge with us by filling in the fields within this PDF and email it to us at
Each submission will be followed up on and considered for a chance to be highlighted on this page.