Public Health Toolkit: News Corner

Campaign Highlights, Surveys, Links to Health Observances, Upcoming Events and Announcements

Campaign Highlights

Flu Immunization Campaign

Audience: Adults 28-49, including parents

Goal: To educate healthy adults to ensure they protect themselves from the flu and prevent them from spreading it to others.

Media: Radio, digital, search engine marketing, social media

Dates: September – December, 2018

Healthy Beverage Campaign

Audience: African American and Hispanic adolescents 13-34

Goal:To raise awareness about health risks associated with drinking sugar sweetened beverages (dental decay, obesity, diabetes) and to reduce consumption in the target audience.

Media: Digital (display, social, streaming audio/video), radio, television, out-of-home (billboards, one-sheets, bus shelters, cooler clings).

Dates: June – September, 2018

HPV Immunization Campaign

Audience: Parents of 10- to 15-year-old boys and girls.

Goal: To educate parents about the need to vaccinate their preteens against the Human Papillomavirus (HPV) as a primary prevention strategy for cervical cancer.

Media: Digital, search, social media

Dates: August – September, 2018

Measles Immunization Campaign

Audience: Adults 25 and older

Goal: To encourage international travelers to be vaccinated against measles

Media: Radio, digital, search engine marketing, social media

Dates: September, 2018 – February, 2019

Health Observances

October 12 is World Arthritis Day

October is Breast Cancer Awareness Month

October is Dental Hygiene Month

October is Domestic Violence Awareness Month

October is Eye Injury Prevention Month

November 15 is the Great American Smokeout

November is Alzheimer's Disease Awareness Month

November is Chronic Obstructive Pulmonary Disease (COPD) Awareness Month

November is Diabetes Awareness Month

December 1 is World AIDS Day

December 2-8 is Flu Awareness Week

December 3-7 is Older Driver Safety Awareness Week

December is Toy Safety Month

Upcoming Events