Public Health Toolkit: News Corner

Campaign Highlights, Surveys, Links to Health Observances, Upcoming Events and Announcements

Campaign Highlights

Breast Cancer Awareness Campaign

Audience: Women 50-74, with a focus on low SES, underserved populations, Upstate NYS.
Goal: To raise awareness of and encourage breast cancer screening.
Media: Television, video streaming, social media, search
Dates: September, 2018-January, 2019

Measles Awareness and MMR Vaccination Campaign

Audience: Adults 18 and older, with a focus on women 25-49.
Goal: To promote awareness of a measles outbreak in Rockland County and encourage MMR vaccinations.
Media: Google search, broadcast radio, print (door hangers, ads in Jewish publications).
Dates: November, 2018

Pedestrian Safety Campaign

Audience: Adults 18 and over, with a focus on men 18-49.
Goal: To raise awareness about the dangers pedestrians face when walking at dawn, dusk or after dark and encourage them to See and Be Seen by wearing bright, reflective clothing or carrying a flashlight.
Media: TV, bus shelters, social media.
Dates: October-December, 2018

Tobacco Cessation Campaigns (Pillars I, II, III)

Audience: Adults 25-54.
Goal: To encourage smokers in NYS to quit smoking with the help of health care providers and medication.
Media: Television, video streaming, search, radio
Dates: October, 2018-January, 2019

Health Observances

January is Birth Defects Prevention Month

January is Blood Donor Month

January is Cervical Health Awareness Month

January is Glaucoma Awareness Month

January is Radon Awareness Month

February 2 is Wear Red Day for Women's Heart Health

February is Age-Related Macular Degeneration Month

February is Heart Month

March 17-23 is Child and Adult Care Food Program (CACFP) Week

March is Brain Injury Awareness Month

March is Cerebral Palsy Awareness Month

March is Developmental Disabilities Awareness Month

Upcoming Events