Public Health Toolkit: News Corner
Campaign Highlights, Surveys, Links to Health Observances, Upcoming Events and Announcements
Audience: Primary audience is adults 18+; secondary audience is parents, with a focus on moms.
Goal: To educate healthy adults to ensure that they protect themselves from the flu and prevent them from spreading it to others at high risk from complications.
Media: Digital (streaming video, display, banner, Google search), out-of-home (mall banner ads).
Dates: October, 2019 – January, 2020
HIV Home Test Giveaway Campaign
Audience: Those on the LGBTQ continuum.
Goal: To raise awareness of HIV infection and that it's quick and easy to test yourself at home. To distribute home test kits throughout the course of the campaign.
Media: Social media and digital.
Dates: December, 2019 – February, 2020
PrEP Awareness Campaign
Audience: Gay men of color, cis-gender women of color and transgender women.
Goal: To raise awareness of PrEP as an effective barrier to HIV infection.
Media: Social Media – Facebook, Twitter, Instagram, dating apps (Grindr, Tinder).
Dates: October, 2019 – December, 2019
Social Network Recruitment Campaign
- A New Way to Get Health Care
- Cornerstone Family Health Care
- In Our Own Voices
- Planned Parenthood of Nassau County
Audience: MSM, women of color, transgender and gender non-conforming individuals engaging in behaviors that put themselves at risk of HIV infection.
Goal: To promote the recruitment of clients interested in assisting their family/friends to seek HIV testing at one of the six NYS DOH AIDS Institute-funded community-based organizations.
Media: Social media, digital and out-of-home (ad boards in barber shops, nail salons, hair salons).
Dates: November, 2019 – January, 2020
January is Blood Donor Month
January is Cervical Health Awareness Month
- Cervical Cancer
- Cervical Cancer Screening Recommendations
- New York State Department of Health Cancer Community Programs List
- Tips for Communicating with Female Patients with Intellectual Disabilities (CDC)
January is Glaucoma Awareness Month
January is Radon Awareness Month
- National Radon Action Month: Media Resources (EPA)
- Radiological Health/Radon
- Radon (EPA)
- Radon Information
- Radon Publications from the NYS DOH (PDF)
- Radon Toolkit for Public Health Professionals (CDC)
January is Winter Sports Traumatic Brain Injury Awareness Month
February 7 is Wear Red Day for Women's Heart Health
- Five Minutes or Less for Health Weekly Tip: Wear Red for Heart Health (CDC)
- Heart Disease and Stroke Prevention
February is Age-Related Macular Degeneration Month
February is Healthy Heart Month
- 25 Ways to Take Part in Heart Month (PDF) (NIH)
- Don't Die of a Broken Heart This Valentine's Day (NCHPAD)
- What is Heart-Healthy Eating (NCHPAD)
- The Good News: You Can Lower Your Chances of Getting Heart Disease! NCHPAD)
- Heart Attack Hospitalizations
- Heart Disease and Stroke Prevention
- Heart Disease Prevention Activities
- Heart Disease Risk Factors
February is Low Vision Awareness Month
- At a Glance: Low Vision (NIH)
- Everyone's Vision Can Change With Age (NEI) (PDF)
- Low Vision Resources (NIH)
- Make Vision a Health Priority! (NEI) (PDF)
- Talking with Your Eye Doctor (NIH)
February is Wise Health Care Consumer Month
- Getting the Care, You Need: A Guide for People with Disabilities (CMS)
- Wheelchair-Accessible Medical Diagnostic Equipment (ACL)
March is Brain Injury Awareness Month
- Change Your Mind 2018-2929 Awareness Campaign (BIAA) (PDF)
- Heads Up to Parents (CDC)
- Heads Up to Providers (CDC)
- Traumatic Brain Injury
- What is a concussion? (CDC)
March is Cerebral Palsy Awareness Month
- 11 things to know about Cerebral Palsy (CDC)
- Cerebral Palsy (CDC)
- Cerebral Palsy Association of NYS (CPANYS)