Public Health Toolkit: News Corner

Campaign Highlights, Surveys, Links to Health Observances, Upcoming Events and Announcements

Campaign Highlights

Flu Campaign

Audience: Primary audience is adults 18+; secondary audience is parents, with a focus on moms.
Goal: To educate healthy adults to ensure that they protect themselves from the flu and prevent them from spreading it to others at high risk from complications.
Media: Digital (streaming video, display, banner, Google search), out-of-home (mall banner ads).
Dates: October, 2019 – January, 2020

HIV Home Test Giveaway Campaign

Audience: Those on the LGBTQ continuum.
Goal: To raise awareness of HIV infection and that it's quick and easy to test yourself at home. To distribute home test kits throughout the course of the campaign.
Media: Social media and digital.
Dates: December, 2019 – February, 2020

PrEP Awareness Campaign

Audience: Gay men of color, cis-gender women of color and transgender women.
Goal: To raise awareness of PrEP as an effective barrier to HIV infection.
Media: Social Media – Facebook, Twitter, Instagram, dating apps (Grindr, Tinder).
Dates: October, 2019 – December, 2019

Social Network Recruitment Campaign

Audience: MSM, women of color, transgender and gender non-conforming individuals engaging in behaviors that put themselves at risk of HIV infection.
Goal: To promote the recruitment of clients interested in assisting their family/friends to seek HIV testing at one of the six NYS DOH AIDS Institute-funded community-based organizations.
Media: Social media, digital and out-of-home (ad boards in barber shops, nail salons, hair salons).
Dates: November, 2019 – January, 2020

Health Observances

January is Blood Donor Month

January is Cervical Health Awareness Month

January is Glaucoma Awareness Month

January is Radon Awareness Month

January is Winter Sports Traumatic Brain Injury Awareness Month

February 7 is Wear Red Day for Women's Heart Health

February is Age-Related Macular Degeneration Month

February is Healthy Heart Month

February is Low Vision Awareness Month

February is Wise Health Care Consumer Month

March is Brain Injury Awareness Month

March is Cerebral Palsy Awareness Month

March is Developmental Disabilities Month

March is Save Your Vision Month