Media Advisory: New York State Department of Health Launches the Next Phase in Statewide Roll-Out of eWIC, a More Convenient Way for Families in the WIC Program to Shop for WIC Foods


New York State Department of Health Launches eWIC Program in Greater Rochester and Finger Lakes Region


The State Department of Health is launching the next phase in its statewide roll-out of eWIC, an electronic benefits transfer card which provides a more convenient way for families in the Women, Infants and Children (WIC) program to shop for WIC foods in the Greater Rochester and Finger Lakes region. The release of eWIC technology in this region follows the success of a pilot in Albany, Schenectady and Rensselaer counties this past spring. Continued expansion of eWIC kicked off this fall for the remainder of the Capital Region, Central NY and Southern Tier. This latest rollout is part of the overall statewide implementation for all WIC clinics and vendors by Spring of 2019, well ahead of the federal 2020 deadline.

New York State and County WIC officials will provide brief remarks about this important program and acknowledge Wegmans as the state’s latest WIC vendor to implement this new technology. The event will also feature a live demonstration of an eWIC purchase by a local WIC recipient.


Thursday, November 8, 2018


2:00 p.m.


Eastway Wegmans
1955 Empire Boulevard
Webster, NY 14580