Breastfeeding Promotion Program
Breastfeeding is win-win. It helps both mothers and babies stay healthy. It's so good that the U.S. Surgeon General recommends that babies be fed only breast milk for the first six months of their lives.
Why is Breastfeeding So Good?
Breast milk has the right amount of fat, sugar, water and protein that a baby needs and it is much easier for a baby to digest. It also helps protect the baby from infections such as colds. And, breastfeeding helps strengthen the bond between mother and baby. Breastfeeding also reduces the risk of allergies, obesity and illnesses such as ear infections, diarrhea and respiratory infections.
And, breastfeeding saves money for everyone. Breastfeeding reduces or eliminates formula cost for families. Because breastfed babies and their mothers tend to be healthier, families, businesses and health insurers also save money.
Breastfeeding Mothers' Bill of Rights
Choosing the way to feed a new baby is one of the important decisions a mother can make in preparing for her infant's arrival. Doctors agree that for most women, breastfeeding is the safest and most healthy choice. The Breastfeeding Mothers' Bill of Rights is intended to inform new mothers about the benefits of breastfeeding and have health care providers and maternal health care facilities encourage and support breastfeeding.
- Breastfeeding Mothers' Bill of Rights (in English, Spanish and other languages)
New York State Department of Health Breastfeeding Promotion Program
The program provides training and guidelines to help get more mothers to breastfeed and to get them to breastfeed longer. Some of the activities and information include:
- Breastfeeding: First Step To Good Health - A learning activity package about breastfeeding that can be used for in schools for children in grades K-12.
- Regional Breastfeeding Networks - Networks were set up in the 1980s with short-term funding from DOH, and most are still active in their regions.
Resources for Hospitals and Health Care Providers
- New York State Breastfeeding Quality Improvement in Hospitals (BQIH)
- Infant Feeding in New York State Hospitals, 2011 (PDF, 2MB, 12pg.)
- Infant Feeding in New York State Hospitals, 2010 (PDF, 199KB, 9pg.)
- Infant Feeding in New York City Hospitals, 2009 (PDF, 143KB, 4pg.)
- State and City Health Departments Promote Breastfeeding during World Breastfeeding Week August 1-7, 2011
- New York State Model Hospital Breastfeeding Policy, October 2011 (PDF, 121KB, 17pgs)
- New York State Model Hospital Breastfeeding Policy: Implementation Guide, October 2011 (PDF, 162KB, 23pgs)
- New York State Model Hospital Breastfeeding Policy Training (PDF, 945KB, 46pgs)
- Breastfeeding Grand Rounds – An annual satellite broadcast provides information to health care providers about breastfeeding.
- Breastfeeding Best Practices - Guidelines that can be used by hospitals, clinics and other settings to help mothers with breastfeeding.
Medicaid Breastfeeding Promotion and Resources
- New York State Medicaid Coverage of Breast Pumps
- New York State Minimum Breast Pump Specifications for Medicaid Reimbursement
- New York State Medicaid Coverage of Lactation Counseling Services
WIC Breastfeeding Promotion
In addition to these population-wide efforts, the WIC Program in the Division of Nutrition promotes and supports breastfeeding among its clients, through the work of lactation consultants and peer counselors in its centers.
- Breastfeeding Your Baby: Breastfeeding - Simply the Best
- Breastfeeding Pocket Guide for Health Care Providers
Breastfeeding Media Campaign TV PSAs
- Breastfeeding Campaign Video #1 - youtube.com
- Breastfeeding Campaign Video #2 - youtube.com
- Breastfeeding Campaign Healthy Baby Video #1 - youtube.com
- Breastfeeding Campaign Healthy Baby Video #2 - youtube.com
For more information on breastfeeding:
- American Academy of Pediatrics
- American College of Ob/Gyn
- Academy of Nutrition and Dietetics
- Centers for Disease Control and Prevention
- International Lactation Consultant Association
- La Leche League International
- National Healthy Mothers, Healthy Babies Coalition
- Texas Department of Health - Breastfeeding promotion site – includes excellent information about worksite breastfeeding promotion.
- United Nations Children's Fund (UNICEF)
- USDA Food and Nutrition Service
- Wellstart International -- Produces excellent breastfeeding promotion materials geared toward low-income women.