Policy Memo 124
EWPHCCS: Number 124 (01/09)
TO: All EWPHCCS Grantees
FROM: Lynne Oudekerk, Acting Director, Child and Adult Care Food Program
SUBJECT: Eat Well Play Hard in Child Care Settings Representational Logo
I. Purpose and Scope
The Eat Well Play Hard in Child Care Settings (EWPHCCS) Representational Logo is used to represent the EWPHCCS Program and should not be modified in any way. To expand the use of the logo on nutrition education reinforcement items and to reduce costs of printing the logo on these materials, four variations have been designed for limited use. The purpose of this memo is to define the correct usage of the original EWPHCCS Representational Logo and the four variations.
II. Background Information
- The original EWPHCCS Logo, depicted below, is to be used on all materials distributed through the program (such as the curriculum and marketing materials). This logo identifies our program and should not be modified.
- The four variations, depicted below, are to be used only for nutrition reinforcement items such as the incentives provided to parents when the cost of printing the original EWPHCCS Logo is prohibitive. A compact disk is provided with this memorandum with the original EWPHCCS Representation Logo and the four variations. The disk also contains a guide with usage recommendations for each of the logos. This guide is to be given to vendors when ordering items.
- These graphics may be used by Food Stamp Nutrition Education (FSNE) Contractors with the Eat Well Play Hard in Child Care Settings Programs. Please contact Cathy Hoffman, Public Health Nutritionist, Child and Adult Care Food Program, at (518) 402-7246 if you have any questions.
The original EWPHCCS Representation Logo is to be used to represent the EWPHCCS Program and may not be modified in any way.
When the cost of using the original EWPHCCS Representation Logo on nutrition education reinforcement materials (ex. parent incentives) is prohibitive, any of the four variations may be used for this purpose.
This policy will provide consistency as we promote our program. It will also allow for the use of approved logo variations on nutrition education reinforcement items and reduce costs of printing on these materials.