Creating Breastfeeding Friendly Communities (CBFC)

Creating Breastfeeding Friendly Communities is a coordinated, multi-sector initiative designed to build/expand community-based breastfeeding partnerships and advance broad-based policy, system, and environmental changes on breastfeeding protection, promotion, support, and care management within community settings and businesses and with child care and health care providers. The initiative also seeks to reduce the racial/ethnic and community disparities in the prevalence of breastfeeding, especially exclusive breastfeeding in New York State.

Grantees will work in high need communities to:

  1. Build or expand community-based breastfeeding coalitions.
    https://www.nysbreastfeeding.org/
  2. Increase the knowledge and skills of community-based organizations, primary care providers, childcare directors and staff and employers.
  3. Increase the number of obstetric, family medicine, midwifery and pediatric practices serving Medicaid-eligible women and their children that achieve the NYS Breastfeeding Friendly Practice designation.
    http://www.health.ny.gov/community/pregnancy/breastfeeding/providers/
  4. Increase the number of child care centers and day care homes serving families that achieve the NYS Child and Adult Care Food Program Breastfeeding Friendly designation.
    https://www.health.ny.gov/prevention/nutrition/cacfp/breastfeedingspon.htm
  5. Increase the number of worksites that provide accommodations for breastfeeding employees.
    http://www.health.ny.gov/prevention/nutrition/wic/breastfeeding/employers.htm
  6. Increase the number of Baby Cafés® in faith-based, community-based or health care organizations in communities.
    http://www.babycafeusa.org/

Grantees will also implement a set of strategic activities designed to ensure the sustainability of implemented policy, system and environment changes. These activities will increase local stakeholder and state decision-maker awareness of and support for community-based breastfeeding strategies; demonstrate success in promoting and increasing breastfeeding, improving maternal and child health outcomes, and highlight the burden and health disparities associated with poor breastfeeding rates in the catchment areas.

List of Contractors:

  • Clinton County Health Department
  • Fund for Public Health in New York City
  • Steven & Alexandra Cohen Children's Medical Center, A Division of Long Island Jewish Medical Center and a member of Northwell Health
  • Rockland County Department of Health
  • Seton Health Systems
  • University of Rochester